STARTUP IN PROGRESS:

After you begin implementing your startup idea, you face many swings and turns. In order to stay on track to deliver and understand where you are on the way to product launch, you need to monitor your startup’s health and take actions if necessary!

Amidst all these disturbances, you still want your product to look nice and clear as well as be handy for users. How to reach all these goals? Meet large tech company’s experts seasoned in startup development to find out about their ways to ensure startup clear passage to success:

• Health check for Your Startup. Speaker Alexey Demedetskiy, Acting CTO for Startups at Sigma Software.
  
  Evolving a startup is a complex task where multiple factors are essential to success. How to monitor its health? What to focus your attention on? How to predict problems before they become critical?
  In our workshop, Alexey - Acting CTO for Startups in an IT consulting company with over a thousand tech specialists - will help you answer these questions, determine the stage of your product, and reduce technical risks by adopting best practices from our experts.
  
  About the speaker:
  Acting CTO for Startups at Sigma Software. Alexey has over 8 years of experience building mobile products as well as speaking at tech conferences. He sees his mission in finding the most efficient approach to converting a business hypothesis into a software product. To do this, he often explores new architectures, studies embedded languages, and metaprogramming. He sees the cost of making changes as the main optimization metric for himself and builds all his decisions around its minimization.

• Product UX and how to make it work for you - recommendations and best practices. Speaker Rinat Magomedov, Design & UX Lead Expert at Sigma Software.
  
  For a startup product or service, design and UX are crucial in winning or losing customers. Join this session to discuss the design process at different stages of product development, how to prioritize ideas and not to get stuck with features. You will also learn about maturity levels in design teams and how to measure design efficiency.
  The session will include a workshop where we'll analyze various products and see if their design was good enough or it had to be tweaked to bring success to the products.
  
  About the speaker:
  Rinat Magomedov, Design & UX Lead Expert at Sigma Software, had an opportunity to work as a designer, manager, and even a design department head throughout his career. He created stunning design concepts and managed other designers, discussed ideas with customers and formed design teams. As a well-known speaker and a judge in international designer competition Awwwards, he is a frequent participant of many conferences and meetups.

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